rapid business marketing program to promote innovation and competition to upgrade

rapid business marketing program to promote innovation and competition to upgrade

Benefit from the growing demand-driven and a strong support for emerging technologies, IT operation and Dell Latitude D610 Battery maintenance market in recent years has shown strong growth momentum, which in turn promote the business of marketing the program to upgrade innovation and competition. Face a new round of applications, mainstream business is making determined efforts, Reloaded, a new Warring States Period’s crowded soon Damukaiqi.

Capital wrestling

ASL acquisition in May last year after the year in April, Teamsun announced the acquisition of Mocha. In less than a year’s time, in the same company’s two acquisitions, make the IT operation and maintenance services to once again become a hot topic in the industry focus.

“The acquisition of the purpose of the two companies, mainly in the IT services enrich Teamsun portfolio, and then ultimately enhance the company’s IT operation and maintenance and service management capabilities.” Teamsun Lvsong Huan, senior vice president, said.

Time back to May 7, 2009, to 262 million Hong Kong dollars Teamsun acquired Hong Kong’s largest IT service provider ASL Group, this acquisition makes Teamsun be the first truly comprehensive coverage to include China and Greater China, including Hong Kong, Macao and Taiwan and parts of Southeast Asia, local IT service providers in China.

This year in April, the company in turn BSM / BPM software vendors into its mocha. To take, Teamsun improve IT operation and maintenance services in the product system, but also to further achieve its business structure optimization and upgrading.

In Lvsong Huan view, the acquisition of these two companies there was a deeper meaning: “ASL is Teamsun open up the international market towards the ‘sea’, and mocha on the one hand provides us with a professional transport dimensional tool, on the other hand makes the company’s operation and maintenance business from small and medium enterprise market extends to the market. “

Breadth to the application from the market depth, from large enterprises to small and medium industries, from home users to the global outlook, Teamsun these two events on the one hand from the acquisition of IT services company transformation strategy matching, but also for high growth IT operation and maintenance market has responded positively.

As we all know, with the application of the rapid in-depth information, at all levels of IT systems become increasingly large and complex, which corresponding to the enterprise operation and maintenance of IT systems to bring greater management difficulties. How to simplify IT management while better meet business needs, enterprises have become major challenges facing IT departments.

It is also for enterprise users demand for IT Operation of rapid growth, making IT Operation Management market has been to maintain a rapid growth rate. Data show that in 2009 the market scale of China’s IT operation and maintenance nearly 3 billion yuan, more than 20% growth rate. Professional bodies, in the coming two years, the market will continue to increase every year HP pavilion dv9000 battery to maintain momentum in 2011 the market size will reach 50 billion yuan.

There is market demand, competition in the market there. IT operation and maintenance of strong market growth and bring about a solution provider to upgrade the marketing innovation and competition. The face of new applications, mainstream providers have preparations underway, heavy makeup battle, a new attack the era’s crowded the Taimukaiqi soon. In particular, the power in the capital after the entry of the original structure has been relatively stable market break, IT operation and maintenance markets will certainly usher in a new round of shuffling and power division.

The pack and play

On the current market, IT operation and maintenance program can be registered under the business direction is divided into three camps. Line camp is an international software giants such as IBM, HP, BMC, Microsoft, etc.; second-line camp to both technology and service-based local solution provider. These programs as part of business in the transition from a system integrator of integrated services from providers, such as Teamsun, Shenzhou Taiyue, Digital China, East China software, 100 million ICT yang, Tai Chi and computer, the other is operation and maintenance management software professional developers, such as communication over wide, Mocha, Tian Yuan, North Tower, etc.; three-camps scattered across the country include hundreds of regional systems integrators and software developers.

In addition, the second-line camp also includes Hitachi JP1, NEC MasterScope as the representatives of the Japanese brand. Although these products have performed pretty well in the global market, due to enter the Chinese market later time, visibility and influence there are some limitations at present its main application in the Japanese Embassy in institutions and among affiliated enterprises.

Traditionally, powerful product line camp, primarily for telecommunications applications, fly in the ointment is expensive, more a lack of local support; second-line camp emphasizes localization features, meticulous service, price-friendly, but in some in-depth application Some areas of powerless; three-wire camps because the product functions are limited, clients are mainly local SMEs, the current first-and second-line still can not bring greater threat camps.

Although the short-term IT Operation three camps will be no fundamental change in market structure, but in the long run, as the international manufacturers accelerating the process of localization, as well as local programs in comprehensive technical ability on the rise, in the near future, several large camps or penetrate each other, their boundaries will become increasingly fuzzy, and even moving toward integration.

In fact, this trend has been the beginning of another.

Were in formations

“Integrated Service Management is not a big business patents, IBM has a series of new solutions to help SMEs in IT operation and maintenance of applications.” IBM Software Group’s Tivoli software general manager of Greater China, Xu Weili stressed.

In fact, as early as late last year, IBM proposed the Integrated Services Management (ISM) concept, designed to connect smart dynamic infrastructure and IT assets from business assets, so that the data center as the earth wisdom, the “brain”, a comprehensive integration technical and industry knowledge; in April this year, based on ISM concept, IBM introduced a number of family-oriented industries, service-oriented customization and implementation, as well as for the ISM data center solutions to enhance business intelligence products and services innovation for different fields and different sizes to provide better industry, service customization and implementation and control and automation of database management.

“Integrated Services Management philosophy can be summed up to help businesses achieve the ‘three of’: that is highly visual, control and automation.” Xu Weili explained visualization to help users to see the operation and maintenance ibm ASM 92P1126 battery of the business of IT influence to help users easily controlled is the control and automation systems through the automatic configuration management tools and repair, minimizing human error.

It is worth mentioning that, IBM Tivoli is also aimed at the SME market, especially China, launched the IBM Tivoli Foundations integrated service management software application solutions to help China’s small and medium enterprise customers in an efficient, fast and economical way to more fully Using service management to enhance corporate value, and get a satisfactory return on investment.

Test a low SME market with the international giants corresponds to the Chinese mainland to strive for program business.

“IT Operation Management’s ultimate goal is integration of IT technology and business.” Wide at the Beijing Communication Tech Co., Ltd. General Manager Xu Yuyi view, with the increased maturity of IT applications, customers will continue to change and expand, need to be into the operation and maintenance aspects of the more and more, not just after the IT equipment.

Such as its communication reach of a city to undertake the operation and maintenance support video monitoring system software projects, in addition to IT and network infrastructure, including 5,000 km of fiber optic cable systems, 200,000 cameras, and all the tube wells, should be incorporated into the operation and maintenance monitoring platform . “Includes each camera model, configuration, installation location, maintenance records, all the resources and their cable channels, tube wells, etc., into the uniform resource configuration repository. 只有 to each session, each small cut have been adequately considered to, this is a complete operation and maintenance solution. “

“Endless innovation, operation and maintenance everywhere. To meet the operation and maintenance of various sub-sectors need to create service value, the resources needed to sharpen their ability to integrate and apply innovation.” Xu Yuyi said, if you do not pay attention to R & D to enhance technical superiority and blindly relying on commercial marketing is hard to say how far companies can go in the future.

Wide communications provider over is just a microcosm of local programs, more like Tianyuan, mocha, etc., which were also occupied in the different fields of industry, certain advantages. Accumulated many years of industry experience, the depth of the industry, close application, supported by China’s unique “understanding” culture, when the time comes, local business development prospects also not be underestimated. At this time, but also enhance the local program will be a component of commercial markets a plus chips.

Corresponding rise

“In the past we talk about the IT operation and maintenance, and more support in the system or equipment maintenance level. And now, in addition to technology, we should also be infiltrated into the business process operation and maintenance and personnel management.” Hewlett-Packard Co., China’s vice president of China, Enterprise Business Group, Technical Services Division, said Ye Jian, general manager.

In his view, IT operation and maintenance had mostly concentrated on the single point of application, is now more concerned with the overall system; previously focused on hardware devices, and is now extended to the data center, including wind, fire, water, electricity, including all infrastructure, even the client’s business operations. “In this regard, operation and maintenance services for Hewlett-Packard attention has shifted to IT operation and maintenance life cycle, from technology, processes, people make a deal with three aspects.”

“HP’s technology services into China over 25 years, in addition to the traditional operation and maintenance support services, our business expanded to the data center consulting, design, implementation and on-line, data center transformation, network, infrastructure and other aspects of consulting and training services go all out to help customers improve their operation and maintenance management processes, to create the most flexible IT infrastructure, enterprise business development for the kinetic energy. “Yeh said.

Can see that business continuity as users demand rising, the corresponding operation and maintenance Dell Inspiron 9400 Battery programs are also on the IT service provider capacity to bring greater pressure and challenges. In this regard, Taiji Computer Co., Ltd. Sun Guofeng, general manager of strategic development is deeply felt: “In the past operation and maintenance work done, we mainly rely on people. We engineer into the customer’s room, the regular checks on system operation indicators, to ensure the system run; but now more and more complex systems, in addition to people, it must be a professional operation and maintenance tools to made a good operation and maintenance system. “

“IT operation and maintenance is the entire business chain, Tai Chi is an important part of Tai Chi is one of the important business strategy.” According to “do the most good IT service provider” business strategy, Tai Chi designated the government, financial , energy, metallurgy and so on several strategic industries and key sectors for the provision of IT consulting services, industry solutions and services, IT product value-added services, IT integration, infrastructure services such as IT services.

Sun Guofeng still clearly remember the Tai Chi in 2007 signed the first contract amount of more than 10 million single operation and maintenance projects – Beijing government information resources exchange platform and related applications, when the two sides signed a five-year strategic cooperation framework , co-operation this year has entered the third year, with the client business and constantly enrich and increase the commitment of the operation and maintenance Tai Chi has become more complex and arduous work.

“Customers now demand has not let you help him to see if the page is not normal, there is no system downtime that simple. Customers will have more new demands, including the requirement to timely service providers to optimize their systems, sometimes Changes related to customer business processes, and more level. “In this regard, Sun Guofeng that the face of new changes in customer demand, the program provider in addition to master the professional knowledge and professional tools, while the client applications have to very familiar to customers very familiar with business processes so that customers can easily correspond to corresponding rise in the IT operation and maintenance service needs.

Thoroughfare Wealth

January 25 this year, IBM launched a global scale, a software value-added services (Software Value Plus, SVP) program. Take this activity, IBM in the domestic real taste of the many partners from the “business experts” of support, and new ways to win the competition.

According to this plan, IBM will spend 130 million U.S. dollars to implement marketing and demand-pull programs, including cooperative marketing through a major expansion program to help partners design, identify more selling opportunities; by representatives of regional partners to increase their local partners support, to discover the business opportunities, develop solutions, large-scale cooperation in joint marketing activities.

Including integrated service management products, including Tivoli, IBM will SVP plans to provide new resources to help partners develop their own technology, marketing skills, successful sales of IBM software portfolio,HP Pavilion ZD8000 battery to help partners to better meet customer demands for higher market profit.

“I hope that through the SVP program, IBM ISM solutions can bring the city more affluent cities in China. Prior to this, we must first ensure that our partners to ensure that agreed to the indicator; At the same time, we also made a number of product line re-planning, such as the ISM in a range of products aimed at SMB’s, this product is easier with channel partners, but also make it easier for them to provide solutions to their users. “Xu Weili said.

Yeh said the diverse forms of HP’s technology services, including the standard responsive support services to enhance the active-site and on-site support services. One key business for enterprise customers to provide personalized service and the key of active business alliance, greatly protect the sustainability of enterprise IT systems to run.

For communications over wide, its channel strategy in 2010 mainly consists of two parts: the national ministries and other characteristics of users with the industry, the implementation of “big industry” strategy, by the Beijing headquarters of the operation and maintenance management experts provide customers with tailor- customized IT Operation Management solutions, and organize their implementation; for the regional market users, “has been extensive communication up all hope that close cooperation with partners in various regions rely on local partners, to sell wide standard tool for communication products . continued operation and maintenance management to develop the Chinese IT market, improve customer satisfaction, and create greater value for our customers. “Xuyu Yi said.

Earlier in the market, relatively low-NEC MasterScope also recently unveiled “2010 NEC development of innovative solutions.” In this exhibition, NEC set up a special “support services and cloud computing platform” exhibition, show management, including operation and maintenance, including NEC global platform for enterprise-class cloud point. “By NEC global standard of cloud point platform that can quickly respond and solve business problems encountered in various places, and to help businesses more fully and effectively grasp the various branches of the IT capability and conditions to enable enterprises to get the overall business continuity reliable protection. “NEC Global CEO Nobuhiro Endo said.

Prior to this, NEC announced that NEC (China) Co., Ltd. as the core, its in China a unified group of about 20 operations. Based on this integration, including the IT operation and maintenance, including IT solutions, network system, software development and so will be the top priority in the overall business NEC. Meanwhile, NEC propose to the 2012 year-end, in mainland China, Hong Kong and Taiwan into the system integration service providers were Top 5 strategic objectives. At the same time, NEC will Dell Inspiron 500m battery be in North China, East China, three areas of the South regional director, to strengthen the channels of promotion and regional sales force.

 

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